March 22, 2017
Design has seen been the witness of evolution. Design is what made the humans survive. This is a bold statement to make I understand. But hear me out, how did all the inventions occur? When there was a problem, the solution was to design something to fix the problem at hand. The most famous example…
March 20, 2017
It’s well-known that when someone introduces themselves as a designer, they could mean a multitude of things. With ‘designer’ becoming an ever more popular career path, it’s easy to get confused by all the job titles that fall under the design umbrella and how they differ from each other. Digital design is no exception. When…
March 20, 2017
Understanding Brand Identity Brand identity in many ways is the visual (symbol or illustration) aspect of a brand. Think of the Nike ‘swoosh’ or Apple’s apple—those are two instances where the identity of a brand is connected with a symbol or visual aspect. Building brand identity must have a strong visual image to link the…
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